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I believe that a professional appearance and well-strategised branding will help your company build trust with consumers, potential clients and customers. People are more likely to do business with a company that has a polished and professional portrayal.
Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience?
Kaufman & Broad, the largest home builder in the county, desired fresh and exciting marketing campaigns. Our“Plots of Love” campaign created billboards, newspaper ads, postcards, door hangers and radio spots with innovative and catchy ad phrases to appeal to first-time home buyers. With localized ad placement and a media blitz, the campaign was a tremendous hit with new home buyers.
While it’s easy (and fun) to jump into the visual aspects of a logo design brief, it’s always better to start with the WHY. In this case, background information, goals on you and your business. SMD we are more than just computer operators: we understand people, products, industries and how to choose compatible aesthetics for these aspects in your business.